Alex Badarau

BEKO

REAL POTIONS FOR GAMERS



Project

League of Legends


Role

Lead Copywriter


Agency:

McCann Bucharest

What happens when a brand that has taken it upon itself to help people live a healthier life meets the trope of the unhealthy teen gamer? And wants to help them change it by the means of small kitchen appliances?


A collaboration with League of Legends and top e-sport athletes, encouraging every player to take care of themselves as they do for their in-game heroes. And, since talk is cheap, we also gave them the potion recipes they needed. Yes, some contain broccoli.

 

A PRODUCT LINE FOR 2020


Project

Hygiene Shield


Role

Lead Copywriter


Agency:

McCann Bucharest

2020 brought an entire array of challenges which we’re all painfully aware of right now. It also offered a number of unique opportunities, like communicating a product line that zaps 99% of bacteria and viruses from our day to day items.


In just three months everything from idea approval to production was ready, with the end result being a range film and six feature films that would be used in most of Beko’s European markets.

 

LOOKING BEYOND



Project

Viral Sustainability


Role

Lead Copywriter


Agency:

McCann Bucharest

We’ve all received that one email that says – we want something viral. In Beko’s case it also came with washing machine technology that could filter microplastic fibers during the wash cycle. Anything was on the table, as long as it could make a big splash.


This was my team’s response.