Alex Badarau

MASTERCARD

A NEW SHOPPING CHAIN


Project

The Local Chain


Role

Lead Copywriter


Agency:

McCann Bucharest

During a workshop in the Czech Republic, teams from 4 countries received a simple brief – small businesses are caving in under the pressure of large chains, lack of cash and rapidly declining relevance. The solution was up to us.


Our solution came from a obvious insight: divided, small businesses stand no chance. United, they make the biggest network of stores. This quickly turned into a regional thing with a deck in the works.

NON ESSENTIAL, BUT PRICELESS

Project

Non-essential football


Role

Lead Copywriter


Agency:

McCann Bucharest

During lockdown, Mastercard asked us to somehow plan a future activation of their football asset. 


The answer was something every fan knows. Our world won’t end without football. But it’s much poorer in its absence. What we crafted was a celebration of all these non-essential but priceless moments.