A NEW SHOPPING CHAIN
The Local Chain
During a workshop in the Czech Republic, teams from 4 countries received a simple brief – small businesses are caving in under the pressure of large chains, lack of cash and rapidly declining relevance. The solution was up to us.
Our solution came from a obvious insight: divided, small businesses stand no chance. United, they make the biggest network of stores. This quickly turned into a regional thing with a deck in the works.
NON ESSENTIAL, BUT PRICELESS
During lockdown, Mastercard asked us to somehow plan a future activation of their football asset.
The answer was something every fan knows. Our world won’t end without football. But it’s much poorer in its absence. What we crafted was a celebration of all these non-essential but priceless moments.