Alex Badarau

DILEMA VECHE

Project

Dilema Veche

brand campaign


Role

Lead Copywriter


Agency:

BBDO Bucharest

In Romania, Dilema Veche is a magazine written by intellectuals for intellectuals. Shockingly, it doesn’t sell very well. They came to us for some ideas on how to be more marketable.


Well, have you ever seen an intellectual that’s good at anything pragmatic? Maybe they belong in the newsroom. And nowhere else.