Alex Badarau



Earth Hour 


Lead Copywriter


Ogilvy Bucharest

Everyone knows about Earth Hour. Turn off the light for the planet and do your part. Not hard, right? Well, you’d be amazed how complicated a light switch seems to be, given all the people that just leave it on.

What we did was simple – a long copy ad, published in some of Romania’s most read newspapers. And it needed to be long copy since it’s a story. That you don’t want to read. Or couldn’t, if you’d have just turned your lights off.

The ad won a Grand Prix and Gold in the Golden Hammer Festival. Shortlisted for Golden Drum.