Everyone knows about Earth Hour. Turn off the light for the planet and do your part. Not hard, right? Well, you’d be amazed how complicated a light switch seems to be, given all the people that just leave it on.
What we did was simple – a long copy ad, published in some of Romania’s most read newspapers. And it needed to be long copy since it’s a story. That you don’t want to read. Or couldn’t, if you’d have just turned your lights off.